Privacy Policy



This privacy policy applies between you, the User of this Website, and Immersive Brands, the owner and provider of this Website. Immersive Brand takes the privacy of your information very seriously. This policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website. 


This privacy policy should be read carefully in conjunction with, and in addition to, our Terms and Conditions below.


Definitions of terms used in this privacy policy:


Immersive Brands, we or us

Floor 14, 25 Cabot Square, London E14 4QZ


User or you

Any third party that accesses the Website that is neither employed by Immersive Brands nor providing a service to Immersive Brands



The Website that you are currently using, Immersive Brands, and any other sub-domains



Collectively all information that you provide to Immersive Brands Council via this Website.



A small text file placed on your computer by this Website when you visit and/or use certain features of the Website


Data Protection Laws

Any applicable law related to the processing of personal information, including but not limited to the GDPR, any national laws, regulations, or legislation, for as long as the GDPR is effective in the UK



GDPR General Data Protection Regulation (EU) 2016


UK and EU Cookie Law

The Privacy and Electronic Communications Regulations 2003 as amended by the Privacy and Electronic Communications Regulations 2011



Scope of this privacy policy


This privacy policy only applies to the actions of Immersive Brands and Users with respect to this Website. It does not include other websites and any links to social media platforms.

For the purpose of the applicable Data Protection Laws, Immersive Brands is the “data controller”, and as such determines the purpose for which your Data is processed.



What Data do we collect and how?


We may collect the following Data, which includes personal Data, from you:



          Date of Birth

          Contact information such as email address and telephone number

          Financial information such as credit/ debit card details

          IP address (automatically collected)

          Operating system (automatically collected)



Data is submitted to us by you


  • When you contact us via the Website, by telephone, post, or email
  • When you make payments to us, through this Website or otherwise
  • When you select to receive marketing communications from us


Data is received from other sources (third parties)


  • Spring Foundation will receive Data about you from the following third parties:
  • Google Analytics
  • Facebook
  • Other third-party programmes



Data is collected automatically


  • When you visit our Website. This information helps us to make improvements to Website content and navigation, which includes your IP address, date, time, and frequency with which you access the Website and interact with its content
  • via cookies, in line with your own settings on your personal browser.



Data is collected automatically


  • When you visit our Website. This information helps us to make improvements to Website content and navigation, which includes your IP address, date, time, and frequency with which you access the Website and interact with its content
  • via cookies, in line with your own settings on your personal browser.



How do we use your Data?


Any or all of the above Data may be required by us from time to time in order to provide you with the best possible experience when using our Website. We may use the Data, in accordance with this privacy policy, for the following reasons:

          Internal record keeping

         Improvement of services

         Communication by email of marketing materials that may be of interest to you

         Spring Foundation payment reminders


We may use your Data for the above-mentioned purposes if we deem it necessary to do so. However, you have the right to refuse to and withdraw from such usage of your Data, as highlighted in the ‘Your Rights’ section below.


For any marketing communication, we require your consent. This may be via opt-in or opt-out options available at the point of use.



Who do we share your Data with?


Immersive Brands may share your Data with the following groups for the stated reasons:


Our employees, agents, and/or advisors.

to ensure effective administration and to obtain professional advice


Third-party payment providers

to enable third-party payment providers to process user payments and refunds


Relevant authorities

to enable third-party payment providers to process user payments and refunds in accordance with this privacy policy



How do we keep your Data secure?


We will use every measure to safeguard your Data. This includes:

          accounts being controlled by a password and user name that is unique to you.

          storing your Data on secure servers.

          using encryption software (SSL technology)


Any suspected data breach will be dealt with following technical and organisational measures. If you suspect any misuse, loss, or unauthorised access to your Data, please inform us immediately using this email address:


If you would like further information on how to stay safe online, you may wish to read more on Get Safe Online, which is supported by HM Government and leading businesses. For details on how to protect your devices against fraud, identity theft, viruses, and other online problems, please visit



How long do we keep your Data?


Unless a longer period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfill the purpose outlined in this privacy policy or until you request that the Data be deleted.


Certain Data may be kept due to tax or regulatory purposes. For example, if you have indicated that you wish to contribute Gift Aid.



Your rights


The following outlines your rights in relation to your Data:

          Right to access – You have the right to request copies of the information we hold about you at any time. This will be usually done without any charge.

          Right to correct – you have the right to have your Data amended if it is incorrect or inaccurate.

          Right to erase – you have the right to request that your Data be deleted from our systems.

          Right to restrict – you have the right to prevent us from using your Data or limit our usage of it.

          Right to data portability – You have the right to request that we move, copy, or transfer your Data.

          Right to object – You have the right to object to our use of your Data


To exercise any of your rights in relation to your Data set out above, please contact us via this email address:


If you are dissatisfied with the way we process any complaints in relation to your Data, you may contact the relevant data protection authority. For the UK, this is the Information Commissioner’s Office (ICO). The ICO’s contact details can be found on their website at



Links to external websites


From time to time, this Website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no control or responsibility over the content found on such websites, and this privacy policy does not extend beyond this Website. You are advised to read the privacy policy for each individual website you visit.





This Website may place and access certain Cookies on your device. Immersive Brands uses Cookies to improve your experience of using the Website, while taking steps to ensure your privacy is protected and respected at all times. All Cookies are in accordance with current UK and EU Cookie Law.


You will have the opportunity to accept or refuse the placement of Cookies when you first access the Website via a message bar. By consenting, you will help us provide you with a better experience. Denying consent may not allow the Website to function fully or as intended.


The three types of Cookies that may be placed on your device are:

          Necessary – These are required for the operation of our website, such as enabling you to log into secure areas and making use of payment services

          Analytical – These allow us to monitor the number of visitors and their usage, helping us to make improvements where necessary

          Functionality – these are used to recognise a returning user, allowing us to personalise content and remember preferences (language, region, etc.)


The following third-party tools are used to collect Cookies:

          Google Analytics



You may enable or disable Cookies in your internet browser. The default for most browsers is the acceptance of Cookies. It is your responsibility to ensure that your browser is up-to-date.



Changes to this privacy policy


Immersive Brands reserves the right to change this policy as we deem necessary from time to time, or as may be required by law. Any changes will be updated on the Website and you are advised to read this privacy policy when such a change does occur or when you share your details. The date at the bottom will reflect the period the changes are made.


Last updated April 2023.

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